Cambodia’s National Pavilion recently opened at the ninth China International Import Expo (CIIE) in Shanghai. Cambodia’s Ministry of Commerce organised 10 local companies to participate, showcasing distinctive Cambodian products in the hope of using the expo to expand further into the Chinese market and develop international trade channels.
The exhibits cover a wide range of agricultural products and processed foods, including Cambodian fragrant rice, cashew nuts, dried mangoes, pepper, coffee, palm sugar, fleur de sel and instant noodles. Also on display are Khmer silk, geographical indication products, jewellery, silver and copper carvings, and various souvenirs.
The Ministry of Commerce said the participation aims to present the strengths of local products and brands to Chinese and international buyers, help businesses find potential partners, and seek more orders and business opportunities.
The promotion also places particular emphasis on product quality, packaging design and hygiene standards, with the aim of helping Cambodian goods better meet export market requirements and further expanding online sales channels.
As economic and trade exchanges between Cambodia and China continue to develop, Cambodia hopes to use the CIIE as an international trade platform to bring more distinctive local products into the Chinese market and raise the international profile of Cambodian brands.
