Phnom Penh, March 3, 2026: The Ministry of Foreign Affairs and International Cooperation and the Ministry of Tourism strengthened strategic cooperation through Cambodia’s overseas embassies and consulates to expand tourism markets and raise the country’s international profile.
Under Prime Minister Hun Manet’s policy guidance and with the authorisation of Deputy Prime Minister and Foreign Minister Prak Sokhonn, Tourism Minister Huot Hak held working discussions with 43 Cambodian ambassadors and consuls-general abroad to coordinate more effective tourism promotion suited to the international context.
The discussions focused on new strategies to strengthen the resilience and competitiveness of Cambodian tourism amid rapid and complex geopolitical change. The two sides agreed to use embassies and consulates as hubs for promoting Cambodia’s tourism potential in promising and new markets.
Promotion will highlight cultural and historical tourism, nature and ecotourism, coastal tourism, traditions, religion, food and the distinctive “Cambodian smile.” The discussions also covered tourism investment opportunities, presented against a background of peace and political stability described as the foundation for sustainable growth.
The report describes cooperation between the ministries as an important strategic step linking economic and tourism diplomacy to attract more international visitors and investors to Cambodia. Written by: KPS99TV
