According to the report, the Made in Cambodia product-promotion campaign coordinated by the Ministry of Commerce has expanded nationwide, with more than 400 shopping malls, convenience stores and minimarts participating in support.
The campaign aims to improve the visibility and competitiveness of local products, widen their access to domestic and international markets, and encourage consumers to support local products and producers.
The programme is described as lasting one year, with a concentrated week of promotion each month. Displays in participating retailers are intended to raise consumer awareness and willingness to buy, while supporting local industries, supply chains, economic growth and product diversification. These are programme objectives.
