Siem Reap province: Commerce Minister Cham Nimul joined the presiding panel of the first national forum on promoting Cambodian tourism handicrafts and souvenirs for domestic and international visitors, held at Sokha Siem Reap Hotel on July 30, 2026.
The event was attended by Tourism Minister Huot Hak, Industry, Science, Technology and Innovation Minister Hem Vanndy, leaders of relevant ministries and institutions, Siem Reap provincial authorities, private-sector representatives, artisans, producers and other stakeholders.
The minister praised cooperation among the relevant ministries and institutions to develop Khmer tourism handicrafts and souvenirs, add value and strengthen Cambodian products’ competitiveness in the market.
Cham Nimul emphasized that Khmer handicrafts and souvenirs represent national identity, culture, traditions and heritage. They can contribute to the creative economy, create jobs, increase incomes and expand export opportunities in international markets.
She also outlined Commerce Ministry initiatives to promote Cambodian products, including modernizing public services, protecting consumers, encouraging the commercialization of intellectual property, developing certification marks for promising products, implementing the #MadeInCambodia and #MadeByHer campaigns, and expanding markets through CambodiaTrade.com to raise Khmer products’ profile at home and abroad.
By: Pai Sokhim
